Indicia Consulting
We Solve Problems

We offer creative problem identification & solutions via a "walkabout".

Indicia Consulting
We Provide Insights

We offer sophisticated ethnographic analysis, along with a full complement of other qualitative methods.

Indicia Consulting
We Help You Connect

We can help you develop strategies for programs to connect with clients, customers, supporters, users, and vendors..

Indicia Consulting
We Help You Grow

We can step in and give support to tactical projects that help you achieve your strategic goals.

We Are Indicia Consulting
Grounded Insights / Measurable Results

We are on a mission to make the world a better place through human engagement.
Our goal is to improve processes and outcomes by including human factors from the outset.

We Are Unique
Definitely not the usual consulting service.

You should come to us with hard to resolve questions and problems about connecting with and understanding people.

We Have Experience
We have the publications to prove it!

We are one of the few organizations doing large scale ethnographic research in the fields of energy and sustainability.

We Are Committed
Reducing energy consumption & GHGs.

Our goal as an organization to work on climate change issues wherever they crop up - energy, water, pollution, air regulations, land use policy, transportation...

We Have a Philosophy
Every goal needs a well-structured plan.

We will help you transform programs that run on outputs, into programs that run on outcomes. We bring theory and rigor to any design process.

Making Changes
Large and Small

Here are some numbers. Numbers can tell stories.

* 90 percent of Californians ranked energy conservation as important, but virtually no one was taking steps to do anything in their own homes. ~
** In December 2014, 35% of Republicans believed there was consensus among scientists regarding climate change. In January 2015, that number rose to 52%. ~
*** In 2013, about 67% of electricity generated in U.S. was from fossil fuel (coal, natural gas, petroleum) ~
**** Heating and cooling account for about 48% of the energy use in a typical U.S. home. ~

Energy Conservation *


Scientific Consensus **


Diversify ***


Heating & Cooling ****


Hub and Spoke
We are a tight-knit team with many partners across the country.

Susan Mazur-Stommen

Susan Mazur-Stommen is a cultural anthropologist who has researched culture, behavior, and sustainability for over twenty years. Her work has included such high points as testifying before Maryland Governor Martin O'Malley with bright pink hair. Any given work day might find her:

  • Hanging out in a metal fabrication shop in Chicago listening for air pump leaks.
  • Taking pictures of people's underwear drawers and asking about laundry pain points in suburban SoCal.
  • Eating goat burgers on a farm in rural Alabama; or trying a 'slug' burger at Borroum's, the oldest drugstore in Mississippi.


Haley Gilbert

Haley Gilbert is passionate about energy, climate and urban sustainability topics. She approaches projects with both a research and implementation perspective to develop impactful policies, programs, analysis, and products. This has included assisting cities in California to implement 'cool' community projects and policies to improve energy efficiency and adapt to climate change, collaborating with non-profits in Mexico to research building design strategies to minimize life cycle carbon impacts, and designing a social marketing program for U.S. Environmental Protection Agency staff to reduce their environmental footprint.

When she is not working, you might find Haley:

  • Touring around Mexico City in search of new salsas
  • Indulging her football/soccer obsession on weekend mornings in front of the TV
  • Enjoying walks around the local parks with her husband and dog (Chupete)

Adam Harris

Adam is a hydrogeologist. He wants to put himself out of business by upending the broken model of regulation driving ridiculously expensive cleanups. Stakeholders generally support reducing environmental footprint when they understand value. For the last 15 years Adam thought he chose safer battles, overseeing very large soil, water and sediment cleanups. He'll now tell you that the Middle East is tame compared to our regulatory system.

Adam will gladly amuse you with his stories of:

  • Staying warm while floating on Antarctic sea ice
  • Building a nuclear bomb shelter in Scandinavia
  • Avoiding gunfire in a Middle Eastern desert

_______ ____ _____ ______ ______, ___ ________ _ _____ _________ _______ ___ ____ _____________ __________ ______ _____ ________ _ _____ _________ _______ ___ ____ _____________ _____ __ ______ _____ _____ __ ______ _____ __________ ______ _____ __ ______ _____ _____________ _____ __ ______ _____ _____ __ _________ ___ _______ ___ ______.

Helena Ottoson

Helena Ottoson is an Applied Anthropologist. The past decade has been spend in consumer research, and as a Swede, she finds American contemporary living fascinating. She is equally happy hanging out with painters and plumbers rummaging through their trucks while discussing how the economy influenced their expansion of trade skills, as she is asking to see what is in the back of a woman's intimates drawer to figure out how personal life events change underwear preference.

More fun projects:

  • Mobile phone use and self identity among Hispanic Millennials.
  • Student and teacher learning and teaching techniques.
  • Use of label makers.
  • Federal recognition case of the Little Shell Chippewa of Montana.

Moira Annelin

Moira has focused on nonprofit administration for the past 10 years. She started in opera management and eventually moved into the energy efficiency field to work in grants management. Moira is interested in all aspects of nonprofit administration and hopes to continue exploring for the rest of her career.

A typical day for Moira may include:

  • Singing and reading with her one year old daughter
  • Throwing strikes in her bowling league
  • Working up motivation to go running

_______ ____ _____ ______ ______, ___ ________ _ _____ _________ _______ ___ ____ _____________ __________ ______ _____ __ ______ _____ ________ _ ______ _________ __ ______ _____ ________ _ ______ _________.

Amy Bayersdorfer

Amy is a creative problem solver and community builder with deep experience in business and technology. She now uses her extensive business experience in the areas of energy, social justice, and non-profits. She speaks the languages of multiple functional areas, enjoys translating between them, and travels fluidly between the forest and the trees of business objectives. Her superpower is recognizing people's individuality.

  • Amy is available for a road trip on a moment's notice, and can be recognized in her car with the eyelashes
  • She enjoys cooking, believing that conversations shared over a meal creates stronger connections
  • Her home is filled with art and artisan crafts, providing beauty and creativity
  • She also enjoys paying it forward by mentoring young entrepreneurs as they launch their businesses


Clarissa Dieck

Clarissa is currently an MA student in the department of Anthropology at San Diego State University. Her research falls at the intersection of human-technology interactions and educational anthropology. Her thesis project explores perspectives of both students and faculty on the use of digital technologies for educational purposes on her own university's campus. Clarissa would like to continue in a career involving consumer research or conducting research in educational settings.

Fun facts:

  • Clarissa's undergraduate honors thesis was conducted on howler monkeys in Costa Rica
  • Her first job after college involved catching (and releasing) wild mice and rats
  • She's obsessed with Latin America and would love to live there

_______ ____ _____ ______ ______, ___ ________ _ _____ _________ _______ ___ ____ _____________ __________ ______ _____ __ ______ _____ _ ______ _____________ _________.

Stephen Paff

Stephen is a cultural anthropologist. With an additional background in mathematics and programming, he is interested in combining analytical approaches with ethnographic insights. As a former teacher, he strives to understand how culture influences human learning and decision-making.

In his free-time, he is:

  • Literally trying just about any foods he can
  • Planning camping trips to the Rocky Mountains
  • Conducting his own math projects in abstract algebra and topology for the fun of it

_______ ____ _____ ______ ______, ___ ________ _ _____ _________ _______ ___ ____ _____________ __________ ______ ________ _ _____ _________ _______ ___ ____ _____________ __________ _____ __ ______ _____ _____ __ ______ __ _________.


Studio Bruno Moynié has over 20 years of practice in ethnographic film production, mastering a singular approach for onsite interactions with consumers to reveal behavioural and cultural truths that help drive product development and communications."

Stuart Hickox is the Founder and President of One Change. He is also an impassioned storyteller, writer, speaker and award-winning social entrepreneur.

Chris Granda is an internationally recognized expert on energy efficiency standards and labeling for consumer products. Grasteu Associates focuses on the assessment and implementation of new technologies and technology delivery techniques.

Cool Choices leverages game dynamics to inspire sustainable practices. They deliver verified reductions in greenhouse gas emissions alongside shifts in community norms. And they have fun doing it.

Gavin Dillingham conducts research for the Houston Advanced Research Center . He works to better understand the relationship between energy management and student performance in K-12.

Ingo Bensch is a nationally recognized researcher and founder of the Energy And Behavior Network. He is a passionate scholar of the human dimensions of sustainability. His work combines sound research methodology, dedication to quality, creativity, and passion for finding actionable insights.

Emmanuel Hales is Director of Sales for 2rw Consultants' Web Services Division. He focuses on the integration of software technology and the human element to reduce utility consumption in a variety of real world applications.

The ultimate goal of IQ Energy is to become the trusted source for empirically grounded information on the performance of LED lighting installations under real-world conditions.

National Profile
Leading experts in behavior change and energy efficiency

Our founder is a regular keynote speaker at conferences, has been featured in several major articles and has been the subject of several broadcasts like this one, where she speaks with Carbon Nation Director Peter Boyle, at Arizona State University.

The Practice of Anthropology in the National Capital Region: Private Sector Applications. A Special NAPA/WAPA Collaboration, December 6, 2014. Chair: Susan Diane Mazur-Stommen, with presenters: Cathleen E. Crain, Elizabeth Schill, Elzbieta Godziak, and Carol J. Ellick, and Ben G. Blount

Stream Audio (Format:MP3, Duration:1h35m).

It is time to start thinking critically about culture when designing building systems.

The best research starts with Theory.

Design programs that take into account demographic reality.

Paying attention to local, specific conditions and on-the-ground social realities can boost behavior change success significantly.

What We Do

Conduct original empirical investigations

We can conduct high-level, detailed proprietary research for you.
Contact us for a consultation.

Creative problem identification and solutions

We can improve any process. We even offer a money-back guarantee.
Contact us for details!

Program Concepts
Connecting key stakeholders

Jumpstart internal brainstorming or use us as an idea incubator.
Contact us to start planning.

Research Design
Develop your internal research plan

You have questions? We tell you how to get the answers. We can design a strategic plan for internal research.
Contact us to talk.

Technical Advising
Review surveys and research plans before you deploy

New product line or program offering? Research you are uncertain about?
Contact us for help, anytime.

Project Management
Tactical support for your strategic goals

Have a project but lack bandwidth? No problem, we can help you with turnkey project management.
Contact us.

Indicia Consulting has been conducting research since 2006.

Take a Look at
Some of Our Press

Documented across a variety of outlets.

Get Connected
Follow Us

Get connected with us on social networks!

We Offer
Different Levels of Engagement

Pick a plan that best works for your needs.



  • On-site consultation & brainstorming
  • Half-day/local only
    (Washington D.C. Metro area)
  • $750.00
  • *Money back guarantee. Ask us for details.



  • On-site consultation & brainstorming
  • Direction - setting
  • All-day/Multi-day
  • Call for pricing



  • Just want a chunk of our time?
  • We are available on a retainer basis.
  • $10K



  • Lets work together on a specific project.
  • Contact us to get a proposal started.

Indicia Consulting, Washington, DC

Get In Touch
Contact Us

We would like to hear from you.