Indicia Consulting
High Hanging Fruit

sponsored by OneChange Foundation

Project Description

We worked with folks from OneChange on a white paper looking at the potential application of community-based social marketing (CBSM) to the residential home energy retro-fit program space. Among other examples we focused on UMD anthropologist Michael Paolisso's work win the Chesapeake Bay region, and his Save the Crabs campaign. Our work on this project comprised a proprietary strategic document for OneChange, as well as a 'blue sky' scenario of how CBSM and Home Energy Retrofits could be revamped, called Hi5. We are still interested in seeing this vision come to fruition, so for more on that contact us, or our partner Stuart Hickox at OneChange Foundation!

Project Details

Date: Summer and Fall 2012
Client: OneChange