Indicia Consulting
Ethnography Research

Consulting for a Fortune 500 Client

Project Description

Worked as a sub-contractor to Pacific Ethnography, conducting ethnographic research for a Fortune 500 client. We conducted in-depth interviews at homes, and intercepts in major retailers, exploring a crowded apparel universe and learning about the pain points associated with such things as laundry day, gendered division of labor, sexuality, and mobility issues.

Project Details

Date: 2009
Client: Pacific Ethnography
Locations: Los Angeles, San Bernardino, and Riverside counties.